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Campaign says, “Don’t be negative about being positive”
Reducing the HIV Stigma By Speaking Up
Photo: PSI\ Joseph Nkani
College lecturer Davies Mazodze speaks
publicly about living positively with HIV.
Mazodze says that by
publicly disclosing and
accepting his status, he has
learned to move forward
positively and challenge the
stigma at a community and
family levelM
“Can you imagine me, a grown up man, weighing only 17
kg? (38 lbs),” says Davies Mazodze, a college lecturer who
is living with HIV. This is the opening line of one of the public
health television commercials developed with USAID funding in
Zimbabwe.
In the USAID-funded television advertisement,
Mazodze explains that he was so ill that his parents
started distributing his property. His local pastor
even advised his father to take him to a rural area
in preparation for his funeral. Mazodze says that by
publicly disclosing and accepting his status, he has
learned to move forward positively and challenge
the stigma associated with HIV at a community and
family level. His testimony also provides evidence that
people living with HIV/AIDS can improve their health
and extend their lives with proper treatment.
The mass media campaign has generated muchneeded
dialogue and discussion regarding HIV-related stigma
and discrimination. By portraying real-life experiences from role
models, the campaign conveys the messages that everyone is
vulnerable to HIV and that people with HIV can lead productive
and happy lives.
Mazodze is one of the few Zimbabweans who have publicly
disclosed their status via electronic and print media. Despite
having one of the highest HIV infection rates in the world
(15.6%), there is little open discussion about HIV in Zimbabwe
due to the stigma associated with the disease. As a result, those
infected with HIV find it difficult to openly disclose their status to
family and friends.
Against this backdrop, USAID funded the mass media campaign
that provides a platform for individuals living with HIV to publicly
disclose their status and share the story of the discrimination
they experience daily. The campaign is a series of stories told
by HIV-positive people from all walks of life. The speakers for
the campaign have become public personalities both locally and
internationally, giving talks about overcoming the HIV stigma.
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